Instagram Reels pay per view: what Reels pays now the bonus is gone

Instagram Reels pays nothing per view. There is no open programme to join, no threshold to work toward, and the RPM figures still circulating for it describe a scheme that has been withdrawn.

We can’t read the live campaign board right now, so this section is showing nothing rather than an estimate.

Nothing, and that is the problem rather than a convenience. There are no published thresholds because there is no programme behind them — so there is also nothing you can build toward that ends in being paid per view.

A clipping campaign asks for none of it. The account you post from can be a week old with forty followers; what the campaign buys is views on a clip, and it pays on the views the clip earns. That is the entire difference in access between the two, and for most people reading this it matters more than the difference in rate.

The Reels Play bonus did pay per view, and it is the source of nearly every 'Instagram Reels RPM' figure still circulating. It closed to new creators in 2023 and was shut down globally on 31 August 2025. A page quoting a Reels RPM today is quoting a programme that no longer exists.

Bonuses still exist, but they reward the performance of reels, carousels and single image posts by invitation, in some countries and for some accounts, and are withdrawn without notice. There is no threshold to work toward because there is no published threshold.

What Instagram itself lists as earning surfaces — subscriptions, gifts, badges, partnership ads and its creator marketplace — all require an audience that already exists. None of them pays for a view on a new account.

Two different places, and the difference matters more than either figure. The clipping rates are measured: read at render time from every live campaign ClipRadar covers, and shown as an em dash rather than an estimate when the read fails.

The Instagram Reels side is compiled, and on this page that means establishing an absence rather than a figure: what we are reporting is that no open per-view programme exists to quote a rate from. Check it against the link below — that is the point of printing it.

Instagram Reels figures compiled from Instagram's own list of ways to earn and from creator-reported earnings. Last checked 2026-09-03.

Looking for the campaigns rather than the comparison? Every live campaign accepting Instagram Reels posts is on one page, with the rate and remaining budget on each row.