Pay per 1,000 views, compared
Which platform pays the most per 1,000 views?
Every major platform now pays creators something for views, and the rates are not close. Here is what each one pays, what you have to clear before it pays you anything, and what the same views are worth on a clipping campaign today.
Clipping rates are re-read from every live campaign we cover — last updated 2026-09-04. Platform payout figures are not ours: they are compiled from each platform’s published terms and from what creators report earning, and every one of them is dated below.
The short answer
Of the platforms that pay creators directly, TikTok pays the most and Instagram Reels pays nothing — but the spread between them is smaller than the spread between all of them and what a brand will pay to have its content clipped. That is the finding, and it is the reason this site exists.
We can’t read the live campaign board right now, so this section is showing nothing rather than an estimate.
Every platform, side by side
| Platform | Its own rate, per 1K | Getting in | Clipping, median per 1K |
|---|---|---|---|
| YouTube Shorts | $0.01 – $0.15 | Open, with thresholds | — |
| TikTok | $0.40 – $1.00 | Open, with thresholds | — |
| Instagram Reels | $0 | No programme | — |
| Facebook Reels | $0.02 – $0.20 | Invitation only | — |
| Snapchat Spotlight | $0.10 – $1.00 | Thresholds, then invited | — |
The last column is the only one in the table that is measured. It is the median rate across live campaigns accepting posts to that platform, read at the moment this page was rendered; the first two columns are compiled from what each platform publishes and what creators report, and are dated at the foot of this page.
The middle column is the one people underestimate. Only 2 of these 5 publish a threshold you can work toward at all; the rest are invitation-only, partly published, or not a programme in the first place. And the open ones gate on view counts most accounts will never reach. A clipping campaign has no equivalent — the account you post from can be a week old.
Why the platforms pay so little
Not meanness, arithmetic. A platform pays you a share of the advertising your view sold, so its rate is capped by what an advert in a short vertical video is worth — which is very little, because the viewer did not come to buy anything. Pooling makes it worse: on Shorts the ad money is split across everyone’s views, so your rate depends on what everybody else posted this month.
A clipping campaign is not paying for your attention share. It is a marketing budget buying distribution for a specific piece of content, and it is priced against what that distribution is worth to the person paying — which is a different, and much higher, number. The same view is worth cents to an ad network and dollars to someone trying to sell a product behind it.
That is also why the rates on these campaigns move so much, and why they run out. A platform’s programme is permanent and thin; a campaign is temporary and fat. The skill is being in the second one early.
The five, one at a time
- YouTube Shorts RPM: what Shorts actually pays per 1,000 views
- TikTok RPM: what Creator Rewards pays per 1,000 views
- Instagram Reels pay per view: what Reels pays now the bonus is gone
- Facebook Reels RPM: what Content Monetisation pays per 1,000 views
- Snapchat Spotlight pay per view: what Spotlight actually pays
X is not in this set. Its creator payout is a share of advertising served against replies rather than a rate per view, so it does not belong in the same table without more caveats than the table would survive.
Where these numbers come from
The clipping column is measured from the live board and shows an em dash rather than an estimate when a read fails. Everything else is compiled, per platform, from the sources below.
YouTube Shorts figures compiled from YouTube's Partner Programme eligibility page and from creator-reported earnings. Last checked 2026-09-03.
TikTok figures compiled from TikTok's business and creator help centre and from creator-reported earnings. Last checked 2026-09-03.
Instagram Reels figures compiled from Instagram's own list of ways to earn and from creator-reported earnings. Last checked 2026-09-03.
Facebook Reels figures compiled from Meta's own announcement of Content Monetisation and from creator-reported earnings. Last checked 2026-09-03.
Snapchat Spotlight figures compiled from Snapchat's own Monetization Program help page and from creator-reported earnings. Last checked 2026-09-03.
The same comparison, on the other platforms
- What YouTube Shorts pays per 1,000 views
- What TikTok pays per 1,000 views
- What Instagram Reels pays per 1,000 views
- What Facebook Reels pays per 1,000 views
- What Snapchat Spotlight pays per 1,000 views
The clipping figures on this page come from the same feed ClipRadar members search, filter and get alerted from. Free accounts get campaigns they can claim today, plus a fresh pick every day.