Facebook Reels RPM: what Content Monetisation pays per 1,000 views

Facebook Reels pays roughly $0.02 to $0.20 per 1,000 views, through Facebook Content Monetisation — and only once you are in it. By invitation only.

We can’t read the live campaign board right now, so this section is showing nothing rather than an estimate.

This is the half of the comparison that usually gets left out. The rate above is what you earn after clearing all of this:

• An invitation. Content Monetisation merges in-stream ads, ads on reels and the performance bonus into one programme, and Meta has kept the beta invite-only while it migrates creators already earning on Facebook
• 10,000 followers and 600,000 total minutes viewed in the last 60 days — the in-stream threshold the combined programme inherited, of which 60,000 minutes must come from live video
• A Page and account in good standing against the Partner Monetisation and Content Monetisation policies
• Living in an eligible country
• Or an invitation through Creator Fast Track, which pays $1,000 a month for three months to creators bringing 100,000 followers from Instagram, TikTok or YouTube — $3,000 past a million — and grants immediate access to Content Monetisation

A clipping campaign asks for none of it. The account you post from can be a week old with forty followers; what the campaign buys is views on a clip, and it pays on the views the clip earns. That is the entire difference in access between the two, and for most people reading this it matters more than the difference in rate.

Meta does not publish a rate. Every figure here is creator-reported, and the spread is wide: most report $0.02 to $0.20 per 1,000 with a median nearer $0.05, and the $0.50-plus reports all come from US-heavy audiences in high-value niches.

Payment is on 'performance' across qualifying videos, reels, photos and text posts, not per video, so a single clip's earnings cannot be isolated even after the fact.

Creator Fast Track is the one route here that suits someone already clipping elsewhere — it pays on a follower count you may already have on another platform rather than on Facebook watch time you do not.

Two different places, and the difference matters more than either figure. The clipping rates are measured: read at render time from every live campaign ClipRadar covers, and shown as an em dash rather than an estimate when the read fails.

The Facebook Reels figures are compiled. No platform publishes a per-view rate, so the eligibility thresholds come from the platform’s own terms and the payout range from what creators report earning. It is a range for that reason: anyone quoting a single RPM for a pooled, revenue-shared programme is quoting somebody else’s page.

Facebook Reels figures compiled from Meta's own announcement of Content Monetisation and from creator-reported earnings. Last checked 2026-09-03.

Looking for the campaigns rather than the comparison? Every live campaign accepting Facebook Reels posts is on one page, with the rate and remaining budget on each row.