Which niche should you clip?

You are about to watch a great deal of it. Finding one good forty-second moment means sitting through a two-hour stream or a ninety-minute podcast, and doing that several times a week in a subject you find boring is a decision you will quietly reverse within a fortnight.

So the first filter is not what pays. It is what you would have had on in the background anyway: the streamers you already follow, the sport you already watch, the podcasts already in your feed. Enjoying the source material is not a soft consideration here — it is the thing that decides whether you are still doing this in week four, which is the only week that matters.

Platforms decide who to show a new account to by watching who responds to its first clips. An account that posts football, then a business podcast, then a comedy stream is asking the algorithm to describe an audience that does not exist, and the honest answer it gets back is a small, mixed, uninterested one.

One subject per account gives it a single answer to give. That is worth more than any edit you will make in your first month, and it is free.

It also means the natural way to grow later is not to widen an account but to add another one — which is a real decision with real costs, and the last lesson in this course is about it.

With a shortlist of two or three subjects you would genuinely watch, the money question becomes useful rather than distracting. Two things decide it, and almost everyone only looks at the first.

The obvious one is the rate: the same 1,000 views are worth several times more in some niches than in others, because the advertiser behind them is worth several times more per customer. The second is how many campaigns are open in that niche at all — and that is the one that decides whether you have work next week.